Hello, beauties. What I want to share with you is how to find and attract your perfect client, your dream client, or otherwise known as identifying your avatar. I personally really don't like the word avatar. It feels very un-human to me, and when you're working as a service provider, you are dealing with humans. Let's face it.
I'm going to share with you how to really identify your ideal client, your dream client, and then attract that dream client. If you hold on till the end of this, I'm also going to let you in on a really amazing secret that's going to lift the veil on things that marketing people and coaches are making out to be a lot harder than what it is.
Let me go back to the principles of finding your ideal and identifying your dream client. Something that a lot of marketers use is demographics and psychographics. Demographics are basic things like where they live, what their occupation is, what their income is, their sex, how many family members, and so on, and so forth. Psychographics goes that level deeper of why they buy, what they buy, who they spend their time with and where they're spending their time.
This is really great for when you're looking at doing advertising and marketing, so you can speak to that audience very specifically. Coaches and marketing experts also share with you to understand what their pains and gains are, so you can speak to that as well.
I, myself, like to take my clients another level deeper and really get them to understand who their dream client is from the soul of who they are. I encourage you to write these next steps down and do some little writing exercises around this. Ask the following questions:
- What do they value?
- What are their values?
- What are their personality traits?
- What are their interests and passions?
- Where are they spending their time, and why are they spending their time there,
- What makes you and your perfect client click?
- What are their expectations of you, and
- What boundaries will they respect from you?
- Why do they want to work with you?
- These simple questions, writing those down, will help you get steps closer into making sure that you attract this dream client. I'll repeat them again.
Who do you really want to attract? Here's the big secret... that's not really such a secret is that your dream client, or if we have to use the word avatar, is you. Like attracts like. It's really that simple. It's really that simple. Get connected with who you are and why you do what you do, your bigger purpose.
Think about all the perfect clients that you have been attracting, the similarities that you have. Or if you're new in business, think about the clients that you really dream to have and go deeper. They really are you. They're a reflection of who you are, and they're a reflection of who you may have been a month ago, or six months ago, or a year ago. They've gone on a similar journey to you. That's why they relate to you, and that is why it's really important to share your bigger why and your story when you're talking about your brand, when you're marketing and attracting those people to work with you.
There you go. There's the big reveal. It's really not that hard. Your perfect client, is you, so go out there and start attracting her.