It's time and you know it.
Nope, I'm not talking about the influx of emails you subscribed to, or, for that matter, didn't subscribe to. It's time for you to unsubscribe from the unnecessary noise in your life. I'm talking about the friendships that don't serve you anymore, the boyfriend or girlfriend that you are hanging on to by a thread, that extra cookie you're about to reach for, the negative self talk cluttering your head, needy clients, the clothes wasting space in your wardrobe, the paper trail on your desk, the Netflix bingeing. Should I keep going? Nah, I think you get the picture.
What are you doing right now in your life that isn't for your highest good? UNSUBSCRIBE! Make the decision and then do it. It's time to make space. It's time to say no to the distractions and the procrastinations. It's also time to say no to the good so you can say YES to the GREAT.
Get clear on what you want. Get clear on what you don't want. Clarity is power. Clutter is confusion.
Having a brand is about being clear about what you, your product or service offer. We are bombarded with so much information that it's hard to retain any of it. Now more than ever be clear and concise. Stay true to who you are. Put aside the noise and make way for clarity. Your audience wants you to be the light. A bright shining light so they can follow a clear path. Your brand is that light. Make sure it's not covered by anything.
What are your values, what is your vision, what is your mission? What impact are you making for today and tomorrow? Hold your vision close and as you pave that path towards it, remove all else standing in the way.