One of the single most important things you can do for your business is NETWORK! If you hate it, start liking it. The reason I am so adamant about networking is because it's your best form of marketing - marketing YOU! And you all know I'm a huge advocate of YOU in your brand, so that needs to be represented in every way. Don't spend money on marketing until you have become a confident networker. Chances are you won't even have to market much once you have truly invested in your Networking.
Business comes through people and people buy people. It's all about CONNECTION! Once you start connecting with people and I mean truly connecting with people it's like a chain reaction. They may not do business with you but they may recommend you to someone else and so on.
Pleeeeeease do not underestimate the power of networking its paramount to the foundation and strength of your business!